Character Design - Illustration - Animation - Sound Design
CAF ACLI Campagna 2025
For the CAF ACLI 730 campaign 2025, the goal was to consolidate the step change introduced in 2024, with a more digital, more segmented communication approach focused on the real needs of people who have to file the 730. The starting point was to bring back and strengthen the character created the previous year, called “Sette Ettrenta”, and restyle it to make it easier to handle in animation and more effective in video content.
My main contribution to the project was concept work, character design, and character animation, to build a coherent visual system that could be reused across different formats and campaign phases.
01 - Video Concept
The three digital videos share the same framework: an arcade videogame-inspired visual universe where Sette Ettrenta faces levels, obstacles, and micro-goals that work as immediate metaphors for the 730 journey (booking, documents, timing, actions).
The idea was to communicate that doing your 730 with CAF ACLI is as easy as playing a videogame (unless you only play From Software titles).
02 - Social media
Alongside the videos, an official Instagram profile was launched. The character was adapted into more informative, serial social content: reminders, practical posts, and calls to action designed to guide people throughout the entire 730 season.
From a technical standpoint, the work required a “modular” character design (poses, expressions, gestures) and an animation setup that allowed the character to be reused in different contexts, while staying recognizable and readable even in fast, short-form formats.
The goal was to turn Sette Ettrenta into a consistent channel lead: not just a mascot, but a clear visual tool to explain services and steps in a way that fits CAF ACLI’s identity and keeps a dynamic feel.
Credits:
Project of: Archimede Agency
Concept /animation - Danilo Caldararo
Copy: Tommazzo Zuccatti
Social media manager - Andrea Morra