Gruppo Poli Animation Video
We created a Christmas 2023 greeting video for the Poli Group. We wanted to show how the Group is present, in various ways, in everyone's celebrations across the region, much like a Christmas tree.
01- Concept
We chose to keep the Christmas tree as a fixed element at the center of the scene, while changing the setting and characters around it each time.
The tree represents the steady and reassuring presence of the Poli Group in the daily lives of its customers, accompanying them throughout the Christmas holiday season
02 - Animation
I combined various animation techniques to create this video. I chose to animate the characters using stop-motion to achieve more freedom and naturalness in their movements, while the secondary animations were created using After Effects.
