3D Model - Art Direction - UI Design - Icon design
QSA Redesign Concept
QSA is a consultancy firm specializing in training and supporting businesses and public entities on topics such as quality, health, safety, environment, energy, and sustainability.
With offices in Trentino Alto Adige and operations throughout the national territory, it offers a multidisciplinary team of highly qualified professionals, ensuring precise management of regulatory compliance and providing customized training programs.
01 - Concept
The QSA website redesign aimed to modernize the design, simplify navigation, and better define the company’s identity. Through custom iconography and the integration of 3D elements, the site provides a smooth and engaging user experience, reflecting QSA’s values of professionalism and transparency.
02 - Icons Concept
In the QSA project, iconography played a fundamental role in representing the company’s core values: Quality, Safety, and Environment. To visually translate these concepts, I designed icons with a two-layer structure. The transparent layer symbolizes QSA acting as a filter between the client and bureaucratic complexity, emphasizing the company’s clear and transparent approach.
In addition to conveying these values, I aimed to maintain stylistic coherence with the rest of the website by incorporating a hint of three-dimensionality.
This approach creates a visual connection with the 3D elements in the layout, making the interface more modern and engaging. The goal was to design a system of icons that is not only functional but also enhances the brand’s visual identity.
03 - 3D Element
For the QSA website, the goal was to create a user experience that was more engaging than traditional web navigation. The 3D elements represent the client, symbolized by a luminous ball that moves effortlessly through the site’s journey
This concept reflects QSA’s role: guiding clients seamlessly through complex regulations and bureaucratic processes. The ball, fluid and free of obstacles, embodies the company’s transparent support.
The 3D elements not only add dynamism and depth to the design but are also featured across other pages of the site to represent concepts and themes, ensuring stylistic continuity and reinforcing the project’s visual identity.
Credits:
Art Direction & 3D model - Danilo Caldararo
UI / UX Design: Mabel Pillon
Development - Damiano Piva