Prompt design- Video editing
Risto3 Il segno del gusto
This project was commissioned to extend an existing offline campaign into a digital video format, with an extremely tight deadline. With no possibility of organizing a traditional production, we proposed and developed an AI-assisted solution that enabled us to create a fully customized and complete video while maintaining the established visual identity. 80% of the clips were generated entirely from carefully crafted text prompts, integrating a small portion of stock footage, while editing, color grading, and sound design were handled in post-production to ensure consistency across all scenes.
Created for a chain of workplace canteens, the video revolves around the campaign concept "Il segno del gusto". To translate it into a cinematic format, we focused on macro shots and close-ups that narrate the preparation of a dish from the raw ingredients to the finished product, concluding with the campaign's key visual.
